The Arc
The Arc is our methodology for rearchitecting your marketing model. It acts as a bridge between your marketing now and your marketing future.
We will help you to define your future vision, challenge your assumptions and identify where to start to make the most impact.
Once your objectives are clear, we can help you to build a plan for change using the right tools to bring order to your marketing operations. It doesn't matter which technology you choose, it's about putting the right marketing model in place. That way, you'll be free to choose the right delivery model and the best commercial models without being tied to tech vendors or agencies.
Your new model will become your default mode of operation. Armed with the right data and insight, you will be set up to make informed decisions about how you evolve your marketing operations, and when you choose to use AI, agencies, or your in-house teams.
The bridge to a new way of working
Phase 01
Question
Initial assessment covering ambition, appetite & priorities for change, followed by a deeper discovery of your operating model & future vision
Phase 04
Define
Define your Arc Catalogue - a marketing service library, pre-loaded with best practice definitions, processes and adapted to your unique circumstances
Phase 02
Challenge
Based on the assessment, we challenge your assumptions to arrive at a clear, honest picture of what's possible and what you should be aiming for.
Phase 05
Reshape
Implement your new marketing operating model. Embed the Arc Catalogue into your marketing processes, governance, workflow, tooling and agency commercial models.
Phase 03
Audit
Having agreed your objectives we complete a structured audit of your marketing activity: what you do, how often, who does it, how well, how long it takes and what it costs
Phase 06
Evolve
Use the new framework to continuously evolveyour marketing operations. Incorporate new technologies, and agencies. Make strucured decisions about AI investments.