We believe marketing can be better.
Not incrementally better.
Fundamentally better.
Better for marketing leaders exhausted by complexity, buried in execution, and stretched across tools, teams and agencies that don't quite connect.
Better for marketing teams who are free to imagine without worrying about how their ideas are brought to life
Better for agencies ready to prove their value in new ways through outcomes, not hours.
We believe.
We believe AI will not just change what marketing does. It will change what marketing is.
The teams that win won't be the ones that bolt AI onto an existing model. They'll be the ones bold enough to rethink the model itself.
We believe structure sets creativity free.
The best marketing organisations don't choose between great ideas and great process. They build the systems that let great ideas happen - repeatably, measurably, at scale.
We believe marketers deserve to spend their time on work that matters.
Not coordination. Not repetition. Not filling the gaps between systems and processes that don't talk to each other. The machine should do that. Humans should be steering it.
We believe change doesn't require chaos.
It requires clarity. About what you do, how you do it, and what better looks like. From there, change becomes possible - purposeful, durable, and built to last.
We believe people and process trump technology. Every. Single. Time.
Throwing AI technology at a marketing organisation that's not ready for it will amplify gaps, not close them. The right vision, consistent definitions, and repeatable components may be far less glamorous than today's latest AI tech innovation, but without those foundations in place, AI won't merely fail; it can't possibly succeed.
This is Transformarketing.
A consultancy built for marketing and agency partners who are ready to go further. We bring the framework, the methodology, and the honest advice to help you build a marketing operation fit for what comes next.
About Us
Andrew Radley
Kieron McCann
FOUNDER
FOUNDER
Andrew has spent over 30 years making complex businesses run better. His career spans telecommunications, marketing technology, consulting and software - giving him a broad perspective on how organisations actually work, not just how they're supposed to.
At Cognifide, a world leader in experience management technology, he saw first-hand how marketing technology could be systematised and scaled. Following their acquisition by WPP, he became COO of the Wunderman Thompson Technology & Commerce group, where he built the operating model now used globally across Commerce and Technology. Andrew doesn't theorise about operating model change - he's delivered it at scale.
Today he applies that experience to marketing's most pressing problem: moving from a labour-intensive, ad hoc approach to a structured, productised operation where AI can be applied systematically and marketing teams can finally get ahead of the work.
Kieron brings over 25 years of strategy, product management and marketing experience across technology and media, with a track record spanning tech startups, multinational telcos including Spark New Zealand, O2 and Colt, and global marketing technology.
At Cognifide, a world leader in experience management technology, he led marketing and business strategy - giving him direct insight into how marketing technology is bought, implemented and operationalised inside large organisations. He has also advised firms including Compare the Market, EY, Vodafone and Ford on digital transformation and customer experience.
His view, formed over decades of working at the intersection of marketing and technology, is that the hard part is never the technology - it's the operating model.